Corporate Australia – our athletes need you!
Hockey Australia seeking sponsor
As reported today, Hockey Australia sponsor The Project Group’s (TPG) financial difficulties mean that we are seeking a new major partner for our iconic teams, the Hockeyroos and the Kookaburras.
TPG stepped up initially and we respect their investment; through this unfortunate scenario we wish them the best for the challenges that lay ahead for them as a company and for their Managing Director, Mr Paul Lim.
We are appealing to Corporate Australia to step up now – our athletes need you!
We are fortunate and extremely grateful for all our partners, particularly our naming rights sponsors Fortescue and Ausdrill, who have been invaluable to our success on the pitch. The continued support of these leading Australian companies has been outstanding and we couldn’t ask for better potential referees in regards to engaging our sport.
As CEO of Hockey Australia it is frustrating to lose a sponsor (on the eve of the Olympics) and equally as disappointing not to have Australian businesses more invested in our teams and our sport.
When issues of integrity, excellence, gender balance are so important to corporate sponsorships, it’s difficult to explain to our high performing athletes and passionate grassroots participants as to why we don’t have more of the big names in Australian business behind us.
Hockey Australia has been advocating gender equality for many years now, including that for over a decade we have had one athlete agreement, rather than separate agreements for Hockeyroos or Kookaburras.
In brief, Hockey Australia, the Kookaburras and the Hockeyroos offer the following to prospective Australian sponsors:
• Sustained international sporting success in a truly global sport with a high exposure into Asia – we win where others dare to dream (Excellence)
• National footprint – all states and territories are consistently represented in our national teams, as well as regional and city areas across the country (Leadership)
• True demographic representation – young to old, female and male equality throughout the sport and our systems (Inclusion)
• Integrity –We are the flagship to good governance and strong integrity that would stand up to any other sporting organisation(Integrity)
It is important to confirm whilst this is a setback and a major challenge to the coming period ahead, we are and will be sustainable and continue to grow moving forward. We advocate for sponsorship and more commercial support so we can continue to be less reliant on government funding and to reinvest back into grassroots programs such as Hookin2hockey - our junior program which is set to be relaunched in the coming months.
We are a commercially orientated good corporate citizen where sponsorship is very important, and we take that investment seriously in its reinvestment. We have exciting growth plans for our sport that will strengthen our existing assets.
Our national teams will represent Australia with great pride this year and beyond as they have consistently done for decades, whilst at the same time the pride of the 150,000 hockey players are reflected throughout the country playing the sport every weekend.
The Hockeyroos and Kookaburras can do no better than what they have been doing – sustained successful teams over a long period, represented by outstanding people who exemplify our values of Integrity, Excellence, Leadership and Inclusion at the highest possible level.
On behalf of the entire organisation, thank you to all the sponsors and partners that have contributed to Hockey Australia, we greatly value your support.
Fortescue CEO, Nev Power commented:
“Fortescue’s decision to become a sponsor of the Hockeyroos is about publicly demonstrating our commitment to gender diversity in our business and in the community. We are proud to be associated with a high performing organisation like Hockey Australia through both the Kookaburras and the Hockeyroos. Hockey Australia is a leader in gender equality because female and male athletes are paid the same.”
Simon Hollingsworth, Chief Executive of the Australian Sports Commission said:
“The Kookaburras and Hockeyroos are symbolic of sustained Australian sporting success. Between them, they have claimed a medal at every Olympic Games since 1988, including a total of four gold, and we are sure both teams will represent the country proudly in Rio next month. They have claimed nine of the 10 Commonwealth Games gold medals ever contested.
“Hockey’s appeal, including at the grassroots level, can also be measured because of its national reach and accessibility to boys, girls, men and women of all ages.”