Hockey Australia signs 5 year deal with ONTHEGO Sports
Innovation led sports apparel brand
ONTHEGO® Sports is a fast-growing apparel brand, leading the way in innovation and technology in customised apparel and accessories, with a mission to empower the world through team wear by using business as a force for good.
The Canberra-based company was founded by Mick Spencer in 2012 with a vision to disrupt the traditional apparel market by building a supply chain capability that enables teams to create customised apparel through an easy design your own process. Starting by meeting the needs of local teams from Spencer’s garage, ONTHEGO® has quickly grown into a brand making waves through the industry.
Spencer met with Hockey Australia Chief Executive Cam Vale early in 2016 and their shared vision for social inclusion through sport, and driving Hockey forward in Australia, lead to discussions on joining forces.
Now, for the first time in a long time, Australia’s national hockey teams the Kookaburras and the Hockeyroos will be united under the same apparel partner, on and off the field. The teams have had input into the design of the new kit, and are looking forward to representing Australia in an exciting new uniform.
This unified front shows how passionate both ONTHEGO® and Hockey Australia are in respect to engaging the athletes, understanding how important an innovative and functional uniform and playing kit is to performance and competition.
Hockey Australia chief executive Cam Vale said: “We are thrilled to be partnering with ONTHEGO® Sports, and I can speak on behalf of our organisation when I say they are very much looking forward to wearing the new kit that they have played a part in creating.
“ONTHEGO® share a number of the same values as Hockey Australia, and we look forward to a mutually beneficial partnership where we will look to grow the sport from a grass roots level.”
ONTHEGO® Founder and CEO Mick Spencer said: “We are extremely excited about this relationship; it will be more than just a partnership. We have an arena to further our Research and Development in high performance product, work with athletes on providing the gear how they want it, and offer a true solution for Hockey Australia and associated teams.”
The partnership between ONTHEGO® and Hockey Australia will be effective as of January 2017, with the initial contract for 5 years.
About ONTHEGO® Sports
Founded in 2012, in Canberra, Australia, ONTHEGO® Sports vision is to empower the world through team wear. By employing fabric and customisation technology customers can design their own sportswear beyond what they ever thought was possible, through their proprietary online system.
The ONTHEGO® brand has grown from a garage idea to a company leading the way in bespoke manufacturing of highly technical apparel and accessories.
ONTHEGO® works with teams, clubs, groups and athletes aspiring to give every person the opportunity to live an active and healthy life through their own unique pursuits.